Other Record Labels

A Record Label Success Story...

Sign up for Labelmates today! http://otherrecordlabels.com/labelmates
Labelmates starts January 21st!
 
Check out Lo'ihi Records... https://loihirecords.com

Creating a Record Label Mission Statement

In this episode, we dive into why every indie record label needs a mission statement and how to create one that truly reflects your vision. A mission statement isn’t just corporate jargon—it’s your label’s promise to fans and a guiding light for your decisions.
 
Presented by Infinite Catalog - (http://www.infinitecatalog.com)
 
We’ll explore:
What a mission statement is and why it matters.
The three key questions every mission statement should answer: WHAT, HOW, and WHO.
Real-world examples and tips to keep your statement specific, actionable, and inspiring.
Plus, learn how to use your mission statement as a tool to navigate opportunities and ensure you stay true to your label’s values. Download our free Mission Statement Template at otherrecordlabels.com/mission to follow along and craft your own.
Takeaway: By the end of this episode, you’ll have the tools to create a mission statement that defines your label’s purpose and sets the tone for success. Don’t miss it!

Labelmates is coming back! (New Session: Jan 21 - Feb 25)

Build Your Record Label with Labelmates
Thinking about starting a record label in 2025? Or maybe you’ve already launched your label in the past year but need a little guidance? In this episode, Scott introduces Labelmates, a 6-week intensive program designed specifically for new and aspiring record label owners.
Learn how this tight-knit group will help you:
Set goals and define your niche
Navigate legal requirements, contracts, and royalties
Build a solid A&R, manufacturing, and distribution plan
Develop marketing strategies that work for your label
With weekly live sessions, expert guest speakers (like a music attorney!), and a small, supportive community of like-minded label owners, Labelmates is the perfect opportunity to learn, grow, and take your label to the next level.
Sessions start January 21st, and spots are limited—so don’t wait!
👉 Register now at otherrecordlabels.com/labelmates.

What is Sync Licensing? (PLAYBACK EPISODE)

🎶 What is Sync Licensing? 🎬
Ever wondered how music gets placed in films, TV shows, or commercials? Sync licensing is the answer! In this episode of Other Record Labels, Scott breaks down the basics of sync, explores its main categories, and shares tips to get your music in front of the right people.
 
Presented by Supertape - A micro, musician and/or record label website tool. (http://supertape.com)
 
🎧 Learn more about sync and download our free guide at http://otherrecordlabels.com/sync

Are You Annoying Your Audience? - (PLAYBACK EPISODE)

🎙️ Are You Annoying Your Audience? (Hint: Probably Not!)
Presented by Supertape - http://supertape.com
As indie artists and record label owners, it’s natural to worry about overwhelming your audience with posts, emails, and promotions. But are you really being annoying? In this episode of Other Record Labels, host Scott Orr dives into the fear of over-communicating and why it’s likely holding you back.
Discover:
Why staying visible is your job as a label or artist.
The “seven interactions” rule in marketing and how persistence pays off.
How to ensure your outreach is strategic and aligned with your brand.
This episode is packed with practical advice to help you confidently share your work without second-guessing yourself. Don’t let self-doubt stop you—your next post might just be the one that converts a fan!
📢 Listen now and keep building your audience.
www.otherrecordlabels.com
 
 

HUGE ANNOUNCEMENT: A New Podcast is Coming!

I am THRILLED to announce a brand new podcast coming to the Other Record Labels network called, "For the Love of Vinyl"
Starting January 23rd, we will be launching this new show in partnership with A to Z Media (http://atozmedia.com)
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl
Over the past seven years, Other Record Labels has explored every corner of running a record label—from starting one to promoting artists and everything in between. Along the way, we’ve also ventured into industry-adjacent topics like sync licensing, publishing, PR, and vinyl.
But there’s one topic that gets more engagement and excitement than anything else: vinyl records.
We’ve talked about making, designing, testing, selling, and collecting records—and we know many of you, like us, are passionate about the world of vinyl. Whether it’s hunting for rare finds, debating the merits of hype stickers and obi strips, or just enjoying your collection, vinyl isn’t just a format—it’s a culture.
That’s why we’re thrilled to announce our new podcast: For the Love of Vinyl.
Launching January 23, 2025, this monthly show dives deep into the art and culture of vinyl records. From the environmental impact of vinyl production to turntable tips and everything in between, this show is for fans, collectors, musicians, and label owners alike.
Whether you’re a lifelong vinyl enthusiast, a budding collector, or simply love the aesthetic of records on your shelf, For the Love of Vinyl is for you.
✨ What to Expect:
Monthly episodes starting January 23, 2025
Available on the Other Record Labels podcast feed
A celebration of all things vinyl
How to Listen:Search For the Love of Vinyl wherever you get your podcasts and subscribe today to ensure you don’t miss an episode!
This exciting new podcast is made possible by our friends at A to Z Media, the trusted partner for custom vinyl, CDs, and merch. If you’re ready to create something unforgettable for your next release, visit atozmedia.com.
We can’t wait to explore the magic of vinyl with you. Thanks for being part of this incredible journey!
 
SUBSCRIBE TO THE NEW SHOW: http://otherrecordlabels.com/fortheloveofvinyl

How Do You Promote an Album AFTER Release Day? - (PLAYBACK EPISODE)

How to Keep Your Album Alive After Release Day
Presented by Supertape - http://supertape.com
 
Release day may come and go, but your album’s journey doesn’t have to end there. In this episode Scott shares three actionable strategies to help indie record labels and artists extend the life of their music long after the release date.
Learn how to:
Take inventory of your promotional assets for better planning.
Strategically schedule your promotional efforts to maintain excitement.
Keep creating new content to engage your audience and give your album fresh momentum.
With practical advice and analogies (like how promoting an album is like stoking a campfire), this episode is perfect for anyone looking to maximize the impact of their releases.
📈 Get inspired to keep the fire burning—listen now!

How to Start a Record Label YouTube Channel (PLAYBACK EPISODE)

YouTube isn't just for viral videos—it's a powerful platform for indie record labels to connect with fans, showcase their artists, and grow their audience.
PRESENTED BY SUPERTAPE: http://supertape.com
In this episode, we break down why every label should consider investing in a YouTube channel, from its role in discovery (hello, Google search!) to its growing slice of the music streaming pie.
We’ll guide you through:✅ Choosing between an artist channel or a label channel✅ Creating compelling content like music videos, live performances, and behind-the-scenes moments✅ Building a consistent posting schedule to keep your audience engaged✅ Setting clear objectives—whether it's SEO, marketing, or turning YouTube into a primary listening destination
If you're ready to unlock YouTube’s potential for your label, this episode has the tips you need to get started!
Learn more here: http://otherrecordlabels.com/youtube

Feel it Records - Record Label Interview

In this episode, Scott sits down with Sam Richardson, the founder of Feel It Records and Feel It Record Shop. Sam shares the incredible story of how a passion for archiving rare punk recordings turned into a successful indie label, highlighting the challenges and rewards of bringing forgotten music back to life.
 
Presented by Hellbender Vinyl - http://geni.us/hellbendervinyl
 
They discuss the evolution of Feel It Records, the nuances of reissues versus archival releases, and the lessons learned from over a decade in the vinyl industry. Sam also talks about his leap into opening a brick-and-mortar record store in Cincinnati, reflecting on how it complements his label and reshapes his approach to music curation.
Whether you're a vinyl collector, a label owner, or someone dreaming of starting your own music venture, this episode is packed with insights about passion, community, and the art of discovery.

How Record Labels Distribute Music To Streaming Services

In this episode of Other Record Labels, we break down how indie record labels can distribute music to streaming platforms.
Presented by Hellbender Vinyl - http://geni.us/hellbendervinyl
Learn the essentials of navigating major streaming sites, leveraging Bandcamp, and exploring noninteractive platforms like Pandora. We discuss the role of digital distributors, how to choose the right one, and the importance of barcodes and ISRCs. You'll also get tips on preparing assets, from mastering audio and designing artwork to curating metadata. Dive into the financial side, including how payments work and sharing revenue with artists. Finally, explore strategies for landing your music on algorithmic, editorial, and user-generated playlists. Whether you're new to music distribution or looking to refine your process, this episode is packed with insights to help your label succeed in the digital era!
 
Get More Resources Here: http://otherrecordlabels.com/streaming