Other Record Labels

How to Promote Your Record Label

Get notes from the episode and a FREE marketing checklist http://otherrecordlabels.com/marketing
 
 

The Power of Lead Time

This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
 
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap

Your Record Label’s Niche

Get the notes from the show and more at otherrecordlabels.com/niche
 
Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.

Common Social Media Mistakes Record Labels Make

Learn more and download the free notes and resources from today's episode here: http://otherrecordlabels.com/socialmedia
Buy the new book, Record Label Marketing Strategies here: http://geni.us/recordlabelmarketing
 

Quick Win: Create Something Everyday

Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life! 
Today, we talk quickly about healthy habits, and the daily habit of creating something every single day!
Need more quick wins? Visit: http://otherrecordlabels.com/quickwins

ATA Records (Tony Burkill, Abstract Orchestra, Jake Mehew)

This week on the Other Record Labels podcast, I interviewed Neil from a UK label called ATA Records, which stands for All Things Analog. The name of the label is important because it is an expression of Neil’s love of “all things analog” -- a passion he shares with his dedicated audience. 
In this week’s interview episode of the podcast, Neil talks about his newfound love of email marketing, how he had to take over the business side of running a label, and how he’s building upon the old school record label model of a record label with an in-house recording studio…
 
Download a FREE Record Label Toolkit: http://otherrecordlabels.com/toolkit

Record Labels Take Time

Let’s get right to the point: Great things take time! Hard things take time!
Which kinda makes sense, otherwise they wouldn’t be hard, and they wouldn’t be great!
Let’s look at 3 reasons time is good for us and why we should embrace how long it takes to grow our record labels…
Get my free record label toolkit: http://otherrecordlabels.com/toolkit

a big change is coming...

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Feel free to drop me a line: podcast@otherrecordlabels.com

Quick Win: Audit Your Label’s Website

Here's a quick win for you, something easy, free, and helpful you can do TODAY to help you grow your record label: How to regularly audit your record label's website! 
 
More QUICK WINS? Visit: http://otherrecordlabels.com/quickwins

Catapult Recordings (Butch Wifey, Talel McBriar, Lu Lagoon)

In this episode, I speak with Cooper Anderson, who started his record label when he was 14 years old!! 
We talk about how his young age works to his advantage, and how he hopes to make a lasting impact in the Oklahoma City music scene... all while still in high school! 
 
Learn more: http://catapultrecordings.com